Consumeration of BI

Yes, BI market has been talking about consumeration BI for sometime. However, I have decided to say that this is a just buzz  word. Why? Because each consumeration brings another new paradigma in BI so that this game will never end, it will only go under transformation. What I find very interesting is that people talk about data exploration is like a new term or user requirement in BI? OLAP Technology was miracle long time ago in BI arena, because it used to give multi dimentional looking of data with high level graphics. Then, it was enough for business users while data volume and visualization go up. There is no question mark that there will always new players in the market with niche innovation or niche usage. Thus, this will not change fundamental need of Business Intelligence technology. I have personally not seen any new vendors who provide end to end solution. Instead, they just provide something new while ignoring fundatementals.Anyhow, this is cool research from Domo. Thanks to them. cheers